PRIVACY POLICY

Here at Edwin Blyde (we, us), we are committed to protecting the data that we hold and use about you and to respecting your privacy. We are confident that you will find the information that you need set out in this policy, but if you need to know more about the data that we hold or the way that we use it, you can contact us by emailing pewter@edwinblyde.co.uk
About this policy
The way that we use your personal data
What personal data do we collect?
How do we collect personal data?
How do we use personal data?
How do we share your personal data?
Security and retention of your personal data
Your rights and how to contact us
Changes to this privacy policy

1. About this policy

This policy describes the data that we collect from you or about you, and the way that we use it. Please read the policy carefully as it will help you to understand the way that we use your data and our reasons for doing so.

2. The way that we use your personal data

This policy gives you information about the way that we use your "personal data". Personal data is any information that could be used to identify you in some way. The personal data that we collect from or about you may include the following:
name;
address;
e-mail address;
phone number;
location information from the device that you use to visit our website
financial, credit and debit card information when you make a purchase or call our customer service line;
information about the products you purchase from us;
information about your visit to our websites, including information about how and when you came to visit our website, how you interacted with the website (products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information such as scrolling, clicks, and mouse-overs) ;
technical information about the way that you use web or services, including the internet protocol (IP) address used to connect your computer to the internet, your login information if you register on our website , browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device information;
information collected from our website ; and
demographic information and other information provided by you.
We do not intend for our website to be used by children, and we do not intend to collect data from children.
Similarly, we do not intend to collect (and we ask you not to disclose) any particularly sensitive data such as data relating to your health, religion or ethnic background.

We may collect personal data in a variety of ways including:
Directly from you:Information such as name, address, telephone number, email address, as well as other information, such as your website registration details and preferred means of communication, may be collected when you voluntarily provide this information to us (for example when you register on the site as a customer or make an enquiry, purchase any of our products or services, or send emails to us)
From other sources:
In some circumstances related to a particular transaction, we may obtain data from public databases or credit reference agencies; and
We may combine information that we collect about you from other sources with the information that you give to us directly. We may use this combined information as described in this policy;

We use your personal data for a variety of purposes related to the products and services that we provide. From a legal perspective, there are various reasons for doing so and we have set out an explanation of this below.
For purposes related to the provision of the products and services that we offer to you:
to provide you with the information, products and services (including vouchers) that you request or purchase from us (i.e. to complete certain tasks, processes or orders on our website, take payment online (where applicable) and deliver your products or services), and to communicate with you regarding those products and services that you purchase from us and respond to your questions and comments;
to measure customer satisfaction and provide customer service ;
We use your data in this way either because we have a contract with you (for example, if you purchase a product from our site, a contract to provide that product to you or because it is in our legitimate interests to do so (for example, it is in our interests to measure customer satisfaction and 'troubleshoot' customer issues) but we will always ensure that your rights are protected.

For administrative and internal business purposes:
to ensure that content on our site is presented in the most effective and relevant manner for you and for your device and to tailor the site's experience and content based on the way that you use the site;
to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
for our internal business purposes, such as analysing and managing our businesses, audits, developing new products or services, enhancing our site, improving our services and products and identifying usage trends. For these purposes, your personal data will be aggregated and looked at on a statistical basis;
It is in our legitimate interests as a business to use your data in this way. For example, we have a clear interest in ensuring that our site works properly and that our products and services are high quality and efficient. We will always ensure that your rights are protected.
For security and legal and compliance purposes:
as part of our efforts to keep our site safe and secure;
to detect or prevent fraud or other illegal activity;
as we believe to be necessary or appropriate in each case in order to comply with laws or legal process (including laws or legal process in other countries);
to protect our rights or property (or the rights or property of others) and to enforce our rights and pursue available remedies;
In some cases, we will need to use your personal data to fulfil a legal obligation (for example, if we receive a legitimate request from law enforcement agencies), and in other cases (such as the detection of fraud or ensuring the security of the site) we will rely on our legitimate interests as a business to use your data in this way.

We will never sell your personal data or give it to anyone else for them to use for their own purposes. There are, however, ways in which we will share your data, as set out below:
Sharing data to comply with laws:There may be scenarios where we are subject to a legal obligation to disclose or share your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime.

3. Security and retention of your personal data

Security of your personal data:We take the security of your data very seriously and have put physical, technical and administrative strategies, controls and measures in place to help protect your personal data from unauthorised access, use of disclosure as required by law and in accordance with accepted good industry practice.
To help us keep your data safe please choose a strong, secure password and keep your password confidential and avoid sharing it with anyone.
Retention of your personal data:In broad terms, we will only retain your personal data for as long as is necessary for the purposes described in this privacy policy. This means that the retention periods will vary according to the type of the data and the reason that we have the data in the first place. For example, some transaction data will be kept for a number of years in order to comply with various finance and tax related legal obligations. Other transaction data may be kept for a different period because it is in our legitimate interests to do so in order to provide appropriate customer service.

4. Your rights and how to contact us

The law gives you a number of rights in relation to your personal data and our use of it. You have the right:
to ask us not to use your personal data for direct marketing purposes;
to ask to see what personal data we hold about you and to find out about the way that we process the data (and in some circumstances, you can ask us to provide a copy to a third party);
to ask us to correct or update any personal data which is inaccurate;
to ask for personal data to be deleted in some (but not all) circumstances where there is no good reason for us to continue to process it;
to ask us to temporarily stop using your data if you don't believe that we have a right to use it, or to stop us from using your personal data where there is no good reason for us to continue to use it; and
not to be subject to decisions made solely on the basis of 'automated processing' (i.e. the right not to be subject to decisions made solely by algorithms or computers without input from a human) in certain circumstances.
If you would like to exercise any of the rights listed above, or if you have any queries or concerns about the way that we use your personal data (or any questions about this privacy policy), you can contact us by emailingpewter@edwinblyde.co.uk.
You also have the right to complain about our use of your personal data. You can contact the Information Commissioner's Office via their website: https://ico.org.uk/concerns/ or by calling 0303 123 1113.

5. Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this site. We may also email you with any changes if we have your email address. Please check back frequently to see any updates or changes to our privacy policy.